Shell: Winning Together 2019 - Los Angeles
Shell: Winning Together 2019 - Los Angeles

50% COOP extended through MARCH 31st, 2019!

Lynyrd Skynyrd

Lynyrd Skynyrd in Concert

The world’s busiest motion picture and television studio will host the Winning Together Closing Event in true Hollywood fashion.  The scene -  an idyllic town complete with courthouse, town square, gazebo and tree-lined residential streets meandering off to a quaint neighborhood...
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Santa Montica Pier

You are invited to attend the 2019 Shell National Wholesale Conference, WINNING TOGETHER. Join us to celebrate our combined successes and ongoing work under the Shell brand. When we come together as One Team in 2019, we will set the foundation for continued progress and map out the challenges and opportunities that lay ahead within the ever-evolving business environment in which we operate. TOGETHER, we will WIN!

The conference will focus on 3 areas:

  • Maximizing Site Potential for BETTER CUSTOMER EXPERIENCES
  • Creating Loyalty Starting with INNOVATIVE CUSTOMER OFFERINGS
  • Creating Solutions TOGETHER

You will learn about new developments in these three areas, assess the competitive environment and explore how we can compete better through guest speakers, business seminars and the Experience Floor, both at a national level and more importantly, at a regional level – as we recognize that your main competition is at the local level. We hope that you will leave the conference with a full awareness of all the new offerings and even more assured that Shell is indeed your BRAND of CHOICE.

On the Experience Floor, you will have the opportunity to get HANDS-ON with what Shell has to offer and you’ll get to see and hear from both Shell subject matter experts and select Key Vendors. We have engaged a select number of vendors to work with us to develop these experiences that aim for the heart of your business and how you engage the customer. You can expect to see several of the core vendors that support your business and meet a few new ones.

Our vendors will have their experts available to address all your questions, including any concerns, to help you leave the conference better informed. We believe you will be equipped to implement the full package of offerings in ways that meet the needs of your customers and drive increased business and loyalty for you.

In addition to Experience Floor you will also have opportunities to network with the vendor experts and Shell staff through the informative seminars being offered. Following the seminars, you’ll have the chance to return to the Experience Floor and revisit the programs and have a chance to catch anything you may have missed the first time round.


The 2019 conference will include:

  • General Sessions
  • Business Seminars
  • The Experience Floor
  • Wednesday Evening Event
  • Thursday Grand Finale Event
  • Networking Opportunities

*** Register more than FIVE attendees at the conference price and receive an additional $100.00 discount per person!

Those who register between October 15, 2018 – December 31, 2018 will be eligible for a co-op refund of 100% of your registration fees.

Those who register January 1, 2019 – March 31, 2019 will be eligible for a co-op refund of 50% of your registration fees.


If you opt to use Coop funds, the amount charged to your credit card will be automatically reimbursed to your account no later than 1 month post registration, to the extent that you have co-op funds available. You are not required to submit a claim. You must be attend the conference otherwise Coop reimbursement will be reversed.

In the event you must cancel your registration, you must inform Shell events in writing via email to Cancellations received on or before March 17, 2019 will be assessed an administrative fee equal to 10% of the amount paid for registration. After March 17, 2019, the full registration fee will be forfeited. No refunds will be given after this date. Transfer of registration to another person within your company may be done at any time without penalty, by emailing