Shell: Winning Together 2019 - Los Angeles
Shell: Winning Together 2019 - Los Angeles

Business Seminars

Business Seminars

In addition to hosting business seminars to support all the key priority areas, an industry-wide perspective will be provided by well-known and highly influential keynote speakers. Seminars will be on a first-come-first-served basis at the conference, no registration required.

Consumers continue to evolve their activities and expectations in relation to convenience retail.  We recognize this and realize that retail operators need to keep up with offers, speed of service and convenience offerings more generally.  Shell is pioneering convenience retail solutions, shifting from a “fuels retailer” to a “mobility retailer.”  Come discover how “Shell Select” and “Deli by Shell,” our innovative, differentiated fresh food-led concepts, are redefining consumer expectations of what a c-store should be, and learn about this transition and what these exciting innovations may mean for your business.

National Wholesaler Conference & Brand Experience Business Seminars

  • Fuels Marketing & Innovation in 2019
    • Shell is launching an improved formulation of Shell V-Power® NiTRO+ Premium Gasoline in 2019!  Come join us to learn more about this our latest formulation and learn how to prepare for a successful launch. We will also share details on our robust national marketing plan to support this important launch.
  • Understanding the Business of Payment Fraud and Why EMV is Important
    • Outdoor EMV counterfeit fraud liability is shifting for the Petroleum Retail Industry. Discover how EMV counters the efforts of sophisticated fraud organizations and guards your site operations. More importantly, find out how EMV protects your fuel-buying customers from the damages of counterfeit fraud. 
  • Delivering the Best Loyalty Program in our Industry
    • Shell delivers the best customer experience through our loyalty program. We provide compelling offers, including additional value from our partners, and great experiences that drive results. Find out WHY you should be participating in loyalty and HOW it can create value for your business!
  • Increasing your C-Store Revenue Through Loyalty
    • Shell delivers an integrated c-store and fuel loyalty program to drive more customers and more revenue inside your store. With 360 Convenience, sites gain vendor funded offers to promote your Convenience Retail business combined with the benefits of the Fuel Rewards program. Join us and c-store vendors to find out how to increase your c-store revenue with one of the most robust loyalty platforms in the industry.
  • Shell Select
  • Shell Tools for Delivering Exceptional Customer Service
    • A follow-up session to “The Magic of Exceptional Customer Service,” Doug Lipp from Disney University shares the why of customer experience and, in this follow-up session, Shell will share an update on the tools that support the how.
  • The Magic of Exceptional Customer Service: Lessons from Disney University
    • How has Disney managed to keep its employees and customers so fiercely devoted to the brand? How has it managed to continually top the charts as one of the world’s most loved brands? How can you learn from its practices to catapult your organization’s service strategies to even higher levels? Learn the four components that are at the heart of Disney University: Innovate. Support. Educate. Entertain. Discover how legendary service is a delicate balance between art and science. “Doing the ordinary in an extraordinary fashion” isn’t rocket science; customer service excellence must be ingrained throughout your culture. In this ever-changing economy, more companies than ever are realizing the strategic importance of transforming their service culture to differentiate themselves from competitors.
  • Attract the Most Valuable Customers:  Fleet Drivers
    • Shell’s dedicated Fleet Solutions team has a portfolio of products and new programs designed to help grow your business with the most valuable customers:  fleet drivers. In this session we will define the value of the US fleet business, its fleet drivers, and detail our exciting new programs to drive your commercial business!
  • Grow your Business Leveraging Shell Lubricants
    • Whether you are seeking to improve profitability, diversify your portfolio, increase efficiency or drive customer loyalty, Shell Lubricants can help you achieve your business goals. This session covers the Shell lubricants portfolio, as well as trends and market insights relevant to you as a Shell wholesaler. You’ll hear about the new Shell Lubricants program for wholesalers, including world-class category management support, value-added tools and offers. And, you’ll learn of the benefits of increasing site and operational efficiency by becoming a Jiffy Lube franchisee or a distributor of Shell Lubricants. Jiffy Lube, the largest automotive service provider in the category, provides a great opportunity to diversify your site level income while leveraging your real estate. And, lubricant distributors are growing their businesses, so come see what the distributor of the future will look like and how being a lubricant distributor can enhance your business.
  • MarketHub 2019 Enhancements
    • During this interactive session, you will learn about important insights on how dealers can benefit from direct access to MarketHub. We will discuss how to provide dealers/sub-jobbers access, what they can have access to, and any concerns regarding dealer access to MarketHub. In addition, we will preview new features and functionalities available or coming soon to MarketHub in 2019 to enhance your digital e-commerce experience with Shell.  MarketHub…committed to making it easier to do business with Shell every day!
  • Drive Success in your Outdoor EMV Upgrade
    • During this session you will learn steps and best practices to follow to have a successful outdoor EMV upgrade at your sites. This includes what needs to happen prior and during the EMV upgrade, as well as available aids and tools to assist you with the overall process. We want to see you succeed for your customers!
  • Stop Leaving $ on the Table
    • Consumer demands in the convenience industry are constantly changing. Learn what you can do to satisfy the expectations of the modern consumer and increase your profitability at the same time.
  • Winning in our Competitive Industry with Shell
    • Large regional marketers are continuing to grow and invest across the country. Customers are drawn to these large, bright, new sites. Learn how Shell plans to help you compete in this increasingly competitive environment with new tools and strategies.
  • Secrets to Activating #Social Media: Are You In?!
    • Customers are increasingly mobile and social in their discovery of goods, services and content. They are passionate about personal experiences and local offerings. Learn how you can connect with your community of customers and unlock expert tips to launching your own social channels.
  • Retail: When just Surviving is Not Enough
    • Learn how and where to find what you need to be successful in retail today. Hear stories from retailers who are growing despite limited resources and increasing competition.
  • New Energy Solutions in Retail and Beyond
    • What Shell is doing in the New Energy space in relation to Biofuels, Hydrogen, Wind and Solar Power and charging for electric vehicles.
  • Winning Staffing Strategies for Stores
    • Many convenience stores are struggling with staffing shortages and losing good employees. What could your sites do to change this trend and leverage other workforce trends? Join this session to see how creative store sites around the country are recruiting and motivating high-performance teams in convenience stores.

We highly recommend that wholesalers bring key personnel to increase awareness and understanding within their company on these important topics.